Viral videos drove traffic, helped explain the concept and inspired the target audience to come up with a genius idea.
View the viral videos →

The world's first global Twitter campaign for a leading brand. Enter by sending a description of your idea in 140 characters or less, starting with #Philips_vs.
View the Twitter page →

Competition information, an integrated real-time Twitter feed of the latest entries and inspiring embedded viral videos (YouTube) & visuals (Flickr) all included on Philipsvs.com.
View the campaign site →